Apple’s Vision Pro can boost Europe’s XR kingpin — in the short-term, at least

The Vision Pro arrived with great fanfare. At the launch event in California, Apple CEO Tim Cook described the new headset as a “revolutionary” device that heralds a “new era of spatial computing”. Bold claims indeed, but Apple’s track record lends them credibility. 

The tech giant has already redefined music players, tablets, laptops, desktops, smartwatches, and headphones. Analysts are now proclaiming an “iPhone moment” for extended reality (XR). 

Across the Atlantic, the launch was being watched closely by Europe’s XR kingpin: Varjo. The Helsinki-based startup claims to produce the world’s most advanced VR and XR. But it now faces competition from the biggest company on the planet.

Apple Vision Pro