Online Store on Drupal: Commercial Potential in 2021

The technology selection for an Internet store primarily depends on the purpose and the scale of your company. To implement the primitive logic of ordering and paying for the services, as well as if the flow of customers is not very large (in the case of a local confectionary or a grocery), ultimate site builders such as Tilda or Wix are well suited. Also, you should not neglect the built-in social media features. For example, a small business can successfully live within the Instagram ecosystem.

However, the transition from a small to a medium/large business poses new challenges for its CEO:

  • scalability at high loads;
  • several different eCommerce sites, united by the same code base and the same functionality (multisite system);
  • smart search by certain criteria;
  • integration with CRM and other services.

Such situations motivate you to turn to ready-made CRM and eCommerce systems. There are many such platforms, but gole.ms — Drupal development company is the best option.

Drupal’s commercial potential

Open-source ready-made platforms save the budget for those who put them at the service of their business. In times of crisis, they have become even more attractive. The fact that Drupal can manage both content and sales at the same time is great luck for all types of entrepreneurs and a credit to the community scattered around the world. There are at least 10 reasons why, based on this CMS, you can develop not only a landing page or a tour operator’s website but also an excellent online store:

  1. Taxonomy;
  2. The data-driven approach in e-commerce;
  3. Numerous modules, themes, and distributions;
  4. Smooth third-party service integration;
  5. Mobile-first architecture;
  6. Multilingualism;
  7. The ability to sell goods online;
  8. Accounting for the assortment of goods;
  9. Separation of user roles;
  10. Good UX.

We remember that Drupal itself, first of all, allows you to post content on the site, and all other features are integrated by compatible modules such as Commerce. This is a module and at the same time, a framework developed on the Drupal architecture, which enables fast integration of commercial features into the site. With the API-first principle, the developer will integrate the module with any external app with ease. This is especially vital whether your store was previously linked with some systems when the online store was at the development stage.

Since this is a framework, its settings, configurations, and themes are made from scratch. The developer is given complete freedom of action, but if you are not one of them, then stop wasting your time on attempts to understand Drupal on your own.

Currently, there are 2 editions of Drupal Commerce: Commerce 1 is compatible with Drupal 7 projects, and Commerce 2 is compatible with Drupal 8 and 9. You can upload each of them on the official website.

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