Ford’s new Ranger has proved a smash hit with buyers, toppling the Toyota HiLux to become the country’s top-selling vehicle last month.
Now Ford is cashing in on the success, hiking the price of the popular work ute just months after it went on sale.
Mildly updated for the new model year, the revised Ranger comes with price increase of between $250 and $1300.
The latter applies to the high-performance Ranger Raptor, a car that now costs an eye-watering $86,790 plus options and on-road costs.
Ford has moved to improve the safety of its cheapest modes, the XL cab chassis variants, by adding a rear-view camera.
It has also made an integrated trailer brake controller standard on XLT and Sport variants, enhancing the ute’s towing credentials.
Prices on the cheapest XL models have risen by $250 and now start at $36,180 plus on-road costs.
The XLS now starts at $46,730, a $400 increase, while prices for XLT and Sport models are up by between $800 and $1000.
Raptor customers might be tempted by a new powered roller metal tray cover ($3500) that joins options such premium paint ($700), decorative stickers ($500) and rally-spec bead lock wheels ($2000) that push its price beyond $100,000 drive-away.
Overhead auxiliary switches for spot lights, winches and other aftermarket accessories are available on a broader range of models, either individually (for $250) or as part of a touring package ($1295).
There is also a new 20-inch wheel option for the Wildtrack costing $500.
The price of the touring pack on the XLT mode is now $1295, a rise of $395.
Price rises for popular vehicles have been coming with monotonous regularity over the past two years, as supply constraints mean car makers are no longer having to discount to shift stock.
The price of new cars has increased by more than 12 per cent in the past two years and traditional clearance and end-of-financial-year sales have disappeared.
There may be relief in sight for customers as sales volumes have increased in the past couple of months, suggesting supply lines may be slowly freeing up.
New-car sales were up almost 17 per cent last month compared with the corresponding month last year.
As demand for utes has soared in recent years, the mainstream players have hiked the prices of their most popular models.
But the arrival of cheaper workhorses from Chinese makers such as LDV and Great Wall have given cash-strapped tradies an option.
Sales of Chinese vehicles are up almost 73 per cent in the first ten months of the year.
Originally published as Ford announces price rises for 2023 Ranger
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