Facebook rejects creepy ads that show how much data it collects about you

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It’s no secret that Facebook, Instagram and WhatsApp collect a fair bit user data. But how much exactly? A new blog post by the makers of Signal, the open-source secure messaging platform, shows that it’s quite a lot.

“You got this ad because you’re a newlywed Pilates instructor and you’re cartoon crazy,” reads one ad that Signal had planned to run on Instagram. “This ad used your location to see you’re in La Jolla [a San Diego suburb]. You’re into parenting blogs and thinking about LGBTQ adoption.”

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