How to Boost Your eCommerce SEO with User-Generated Content?
Every day, millions of users produce invaluable contents which are unique and trustworthy for your eCommerce. If the contents are used right, it can gain you more traffic and increase sales. Commonly known as User-generated content (UGC) is created by a brand’s user. It can be anything like images, videos, blog posts, and many more. The user-generated content works rapidly because it offers you social proof of your content. These contents can also be used to boost your eCommerce SEO. Let us see the ways of doing so.
Content curation is gathering information from a particular field by collecting, organizing, reworking, and republishing content created by others. It can be carried out either manually or automatically. Specially allotted curators do the content curation manually. The automatic process involves collaborative filtering, semantic analysis, and social rating. Content curation is not limited to repackaging content created by other creators. You can also curate your audiences’ content and get good SEO results. As it puts the users in the limelight, it works so well for attracting links.
ECommerce Brand Awareness using UGC
Potential buyers often find their required product through blog posts, search engine results, or social network advertisements. Maximum brand discovery is made via search social networks, search engines, the brand’s online community, and customer review sites. People tend to visit the top-rank sites in the search result. So, brands constantly try to outrank each other and get the top position. Marketers use contents that are optimized for long-tail key phrases to get higher ranks. You can easily avail yourself of the best eCommerce SEO services to do these tasks.
Consolidation of your UGC
It is known that pages with more words rank better, but this fact is not always true. A page with a higher word count may not be the most useful page for a user. Pages that are associated with multiple queries of users give more data to Google to work with than pages having a few queries. Long content has more in-depth and complete info that results in a wider range of queries. Google ranks the page for a huge amount of keywords until it becomes the hub for the topic.
Indulgence of UGC to drive engagement
When marketers get a prospect, their main aim is to engage them. They create content that is suitable for that purpose. The prospects help to develop content by gathering unique data and insights for you and engaging the audience. Apart from the engagement, the UGC-driven reports also raise brand awareness. They get re-shared via social networks and thus come to people who don’t know about it. The contents present the opinions of audiences and make them more accurate. They enjoy great search volume from targeted traffic.
Allowance of user reviews
If you are running an eCommerce, you should allow user reviews into your product pages or on your site. User reviews increase the word count on your pages and give the search engines more info to work on. The user reviews also align perfectly with Google’s quality rater guidelines. This checks how well the purpose of the page aligns fits accurately with the purpose of the searcher’s queries. The user reviews also help users to evaluate the quality of the product in a trustworthy manner.
Boosting sales with the help of UGC
User-generated content is a great way to boost sales. The best way is UGC campaigns. But sometimes, the UGC can make things ugly as it cannot be controlled. When a UGC campaign goes live, there is very little that you can do to reverse the action. That means you have to be careful when you are designing such content for marketing campaigns. Follow the testimonials, reviews, and success stories to have the potential to go viral.
The above-mentioned points will tell you the ways and methods for boosting SEO of eCommerce. These six ways will help and guide you to develop your business and scatter your brand’s fame in the market. If you go through the content, you will understand the basic need to expand the eCommerce business.
Top 5 SEO Tips for Large eCommerce Sites
There are a lot of aspects to SEO that can look overwhelming. But a holistic approach such as SEO, if used correctly, can generate results unfathomable. There are a lot of aspects to SEO that one has to keep in mind while approaching SEO optimization for any website. But an eCommerce or drop shipping website has its own headaches in the form of generating sales, employing workers, and keeping track of inventory. There are practices of both on-site and off-site SEO in play for these huge eCommerce websites that can be narrowed down into a few of the tips given below-
Securing the website:
Securing the website in case of an eCommerce venture is of primary importance. This is a website that people are going to be using for transacting across platforms. Their credentials are going to be on this website for good, and thus securing the website by switching to an HTTPS domain can give the company an upper hand in attracting traffic. Moreover, usages of security logos and banners on the landing page can help add to the effect.
Running a big-scale eCommerce website you need to find a quality web hosting service where they can provide all the technical competence that you could ever need or want, at a cost. While the cheaper shared hosting providers have basic maintenance features like backups and malware scanning in place.
Optimizing product and category pages:
Category and product pages often run the risk of having low to almost no content penned down. This forbids the page from generating traffic based on the keywords people search within their queries. These product and category pages need to be updated and filled heavily with content so that issues regarding thin content and nonexistent metadata can be resolved. These pages mainly serve as the passage or gateway to the actual buying activity and thus should be kept tidy so as to make it consumer-friendly and informative. So, to optimize your product and category pages for your e-store, you must avail of the best eCommerce SEO services.
Optimizing URLs for variants:
Variants are often the trickiest part about setting up an eCommerce website. Variants are usually products with little differences to them that made a change in their pricing range. These changes came in the form of size, weight, color, specifications, etc. Variants are usually needed to be set up right alongside the original product so that there is less lag between consumers trying to identify the variant and actually buying it. Here, the primal issue arises wherein people mostly use a different link for hosting a product variant. This leads to the generation of two different URLs for the same product that might lead to them competing against each other. To avoid such issues, variants are to be integrated into the page of the main product.
Identification and assortment of keywords:
Active scouting of keyword competition is to be done thoroughly and also keyword research from queries is to be made so as to use them effectively. Competitors use keywords, and those need to be identified, but most importantly, relating consumer queries with results on an eCommerce website can lead to driving traffic generation and also drives revenue. Keywords with the intent of purchase are to be identified and directly correlated with the contents of the page.
Intricate site architecture:
The overall site architecture should be streamlined so as to make it easy for crawlers to index and help rank a page. The most important aspect of a page is the landing page which needs to be checked thoroughly for bugs, glitches, and Backlinks. Backlinks that are mostly associated with pages of the website help link the most popular items on the landing page. There should be enough blog content and enough Backlinks in there to provide a storyline for the user wherein they are getting educated about a product and are then actively choosing to buy it.
Monitoring performance is the best way of making sure that these aspects are all working in unison. Monitoring these insights and setting them accordingly helps keep track of consumer and system feedback. These pointers can be used in further improvements that can be made in the SEO efforts of an eCommerce website.
Why Should eCommerce sites Use Both SEO and SEM Together?
To be precise, Search Engine Optimisation (SEO) is the process that allocates the positions of websites in the search engine’s unpaid search results. Search Engine Marketing (SEM) manages the paid search results that appear on search engines. Building a search engine campaign, finding the right keywords, and managing the campaign can cost a huge amount. Combining SEO and SEM can be an effective way out for this. It is beneficial for eCommerce sites to adopt this trick so that they can bring their sites to the top of a search list. Now let us know why it is important.
Paid search testing
Search Engine Optimisation generally takes months to produce results, but the paid search provides the results very quickly. In that respect, the paid searches are more beneficial than unpaid searches. Ecommerce store owners analyze the highest conversation rates of paid search advertisements. This helps them to create title tags, page contents, Meta descriptions, etc. These things can help in gaining an organic ranking of the pages. So, store owners can understand what will and what will not work through paid search testing.
Intensified exposure rate
When you work with both SEO and SEM, that is, the organic and paid search lists in a search engine, it maximizes the rate of your site’s visibility. This method can drastically increase the Click Through Rate (CTR) of your store. Appropriate keywords also play an important role in ranking in organic and paid searches. Particular keywords give you a regular presence on the internet. You can opt for top-notch eCommerce SEO services to assist you in executing these techniques.
Increased eCommerce sales
Statistics revealed that the recent market trends provide the eCommerce businessmen increase in their sales with a high margin. When they adopted the joint venture of paid searches and organic marketing efforts, they have experienced such elevation in their sales. If you analyze both the sources of traffic, you will get to know which products are working and which are not. This will assist you in making smarter decisions about your discount and promotional offers on your website. SEO and SEM are together very much advantageous.
Doubling the amount of data
Business owners obtain a double amount of data to analyze when they run SEO and SEM campaigns together. They can easily track down the organic and paid search keywords which have the highest conversation rates. Then they use the information in preparing their online marketing strategy. The SEO and SEM strategies also point out the specific keywords that are used maximum times by customers to get their desired products. You can use those keywords more and more to achieve the top position in search results.
Curtailment of PPC costs
Best quality SEO always helps to score well in AdWords quality for paid searches. SEO also improves the quality score for your campaigns by increasing the relevance of keywords, ads, and landing pages. With the help of unique and expressive content and product description, SEO develops the quality score and ranks your site to higher positions. All these factors help you to reduce the Cost Per Click, i.e., PPC costs on your ads and campaigns. It also increases the ad positions on the Search Engine Result Pages.
A strong SEO and SEM online presence have shown an increase in conversion rates at an impressive amount. Conversions are the most important factors in online marketing. Each eCommerce owner should chase high-rate conversions. Without it, an eCommerce business cannot keep up the pace. A combination of paid and organic search efforts provides a maximum increase in conversion rates which is a no-brainer for any store owner.
If you want to make your eCommerce business successful, you need to understand the benefits of combining SEO and SEM. The above-mentioned advantages are the reasons why you should use SEO and SEM together. Understanding the benefits, you have to follow the advice and guidance accordingly to put your site at the top of the search list and expand your business.