One of the biggest mistakes that companies make when shortlisting their name is choosing the wrong one. As simple as it sounds, picking the wrong name will not only hurt the chances of success but also put you at a serious disadvantage. The three common mistakes companies make while shortlisting their brands or trademarks include ignoring trends, overlooking talented people, and overlooking market segments. All three can significantly affect your business growth. If you want to earn a lot more profits, be sure that your shortlist consists of names and brands that will definitely generate high returns in the future.
Trends have always been a major factor in determining the popularity of a brand. Based on the trends, you can shortlist a few names. You should remember that your shortlist should not consist of just one company. Many successful companies started out as small companies. You should have the luxury of thinking of developing a long-term relationship with an emerging company.
How to choose a winner from your company is not that difficult as you might have thought. All you need to do is keep these points in mind while selecting the name for your company. When you are able to do so, you are sure to score more clients in the near future. So keep this advice in mind if you want to be a success in the online world. This is how to choose a winner from your company name list.
The first thing to do is make your list of possible names. Take some time off and go through every single word in each name to find the best possible meaning and the best possible usage. For example, if you are running a company that deals with medical equipment, you might choose “and hospital outpatient center”, “medical equipment center” or “outpatient surgery center”. Use your imagination here.
Once you have a shortlist your business names, the next step is to check out the website of each company to see if their name is actually popular and if there is any information about the name on the internet. Check the domain name too. A popular domain name is one that gets many searches every month. A popular website is one that has all the relevant information about the product/service/service that is being offered. So if you are trying to pick a winning name for your company, you should check out the popularity of each name and then select the one that is best suited for your company.
How to choose a winner from your company? You could name contests every year, for example, and award a certain prize to the most popular name. In order to keep the competition going, you could give away free products or services to people who sign up to your email list. Or you could offer something else to the winner. So, let’s say that this year you will be giving away some electronic items such as pens and t-shirts to those who sign up to your email list.
So now we know what the contest is all about and what we would get if we won the contest, it is time to consider how to choose a winner from our own company. If you have a catchy name that can be associated with your business, then this is good. People will generally remember the name of the product or service that they receive if it is something that they would use on a regular basis. If you are in the creative design industry, then this is also a good idea because you can be pretty sure that you won’t be forgotten.
The name of the contest should not be something that is purely obvious. For example, “photo contest” or “photo-editing contest” will not inspire very many people to enter their submissions, unless it is a creative writing contest. This is because people generally assume that creative writers are not creative enough to win things so entering a creative name into an article writing contest is not going to do very well. On the other hand, if your entry is simply a short phrase or even a single sentence then people may well read through it and find it interesting.
Now that you know how to choose a winner from your company, it is time to think about the actual winner. To determine the winner, you will need to look at what is available. Are there any common traits that you can see? For example, is it the size or shape of the item that usually wins? Or is it the name of the item that usually wins?
Whatever it is, you need to do something to make it a little bit more exciting. You could change the title slightly to something like “the most unusual and creatively designed product”. However, this is not likely to work very well either. One of the best ways is to encourage the creative minds of all those entering the contest. Perhaps use some well-designed graphics or ask the crowd to come up with a concept of their own. This will get their creative juices flowing and give them a real incentive to put thought into their submissions.
