Luxury Watch Brand, IWC, Launches Paper-Based Watch Straps

© IWC Schaffhausen

Submitted by: The Two Sides Team May 6, 2021


IWC Schaffhausen has unveiled new TimberTex straps, made from a low-impact paper-based material. This pioneering creation is the result of in-depth research and development and reflects IWC’s commitment to innovation and responsible watchmaking.

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IWC pioneers in the luxury watch sector in the development of cutting-edge materials and is now proud to introduce new watch straps made primarily of paper from responsible sources. Conscious of the importance of offering alternatives to its responsibly sourced leather, the Swiss brand already provides bracelets in steel, textile and rubber. Today, the Manufacture is broadening this existing collection further with the addition of TimberTex straps. By focusing on the production process and lifecycle, IWC has ensured reduced environmental and social impacts from start to finish, while providing customers with a high-quality and stylish choice.

To find out more about this innovative paper-based product, visit here.

Why paper is the sustainable choice?

Paper is one of the few truly sustainable products. Based on wood, a renewable and natural material, young trees absorb CO2 from the atmosphere as they grow. Once a paper product is produced, it continues to store carbon throughout its lifetime.

The European paper industry cherishes its key raw material and promotes sustainable forest management to ensure the long-term growth of forests.

The paper industry has a number of respected certification schemes ensuring the paper you use has come from a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).

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Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, and focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. Both PEFC and FSC operate robust chain of custody schemes that track wood and wood fibre through every step of the supply chain, from the forest to the end user.

FSC ™ is an international non-profit, multi stakeholder organisation established in 1993 to promote responsible management of the world’s forests. The FSC logo when used on paper and printed products is assurance that it is made with, or contains, wood that comes from FSC certified forests or from post consumer waste.

For more information visit www.fsc.org

PEFC ™ is an independent, non-profit, non-governmental organisation, founded in 1999 which promotes sustainably managed forests through independent thirdparty certification. The PEFC logo provides an assurance to purchasers of paper products that the woodfibre originates from PEFC certified, sustainably managed forests.

For more information visit www.pefc.org

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European Forests have been growing by 1,500 football pitches every day

Between 2005 and 2020, European forests grew by 58,390 Square Kilometres – that’s an area bigger than Switzerland and amounts to 1,500 football pitches of forest growth every day! (FAO data, 2005-2020)

Read original article here

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