Tom Holland had a difficult year in 2020, first lending his voice to the box office disaster Dolittle, then redeeming himself with his second vocal performance in as many months with Pixar’s Onward, despite the film’s dismal box office earnings. But at least the Coronavirus epidemic was to blame this time, rather than the fact that the movie was terrible, as was the case with Dolittle.
The 24-year-old then gave his best performance of his young career in Netflix’s The Devil All the Time, which received acclaim from critics and fans alike, but his 2021 looks to be much larger. That is, assuming you overlook the troublesome YA adaption Chaos Walking, which has been on the shelf for months.
In addition to the mega-budget blockbusters Uncharted and Spider-Man 3, Holland also stars in Cherry, a semi-biographical thriller directed by the Russo brothers after they exited the Marvel Cinematic Universe in spectacular fashion with Avengers: Endgame. The siblings have already lauded their leading man for awards season glory, but based on the dreadful poster below, many people may be unable to figure out what the film’s title is. And it’s causing quite a stir on the internet.
only thing worse is the plot pic.twitter.com/3GZe1bI34S
— mikes barnes (@mikesbarnes) December 23, 2020
That’s a 5 minute photoshop job.
— Pamela Ingold ???????????????? (@PamelaIngold) December 23, 2020
It’s a shame Apple is so bad at marketing because their content is actually terrific
— Noah Gittell (@noahgittell) December 23, 2020
legitimately asking: what is the title of this movie?
— nick nightingale (@greffistaf) December 23, 2020
This is an appallingly bad poster, good lord pic.twitter.com/YYAss1Ot0W
— Chris Evangelista (@cevangelista413) December 23, 2020
Y’know, if I had to go to Tom Holland’s imdb to figure out the title of this movie – and I’m still unsure – what’s the point of a movie poster in the first place? https://t.co/Os0HFdNZs6
— Mallory Yu (@mallory_yu) December 23, 2020
— Final Take Podcast (@FinalTakePod) December 23, 2020
MORE FROM THE WEB
One the one hand this is absolutely atrocious, on the other hand we would likely not be talking about this movie were this poster not so absolutely atrocious.
— Max Hurwitz (@xhurwitz) December 23, 2020
i’m no prescriptivist, but there is no way that says CHERRY pic.twitter.com/bli4qlyLHf
— A Mara Without Organs (@Neuromanti_) December 23, 2020
love how it still reads as “CHERK” even when you squish it down (though, excuse the dirty edit being done here) pic.twitter.com/yVmefZViQG
— avie (@coryoon) December 23, 2020
someone sent in a final_FINAL.psd version instead of final_FINAL2.psd
— Ewa Ferdynus (@EwaFerdynus) December 23, 2020
Making it so that your potential audience can’t even figure out what the film is called is some top-notch marketing.
— Dr Heather Hughson (@HNHughson) December 23, 2020
What are you talking about!? I can’t *wait* to see…Cherk?
— Three French Bens (@stephens_ben) December 23, 2020
The biopic we all need right now. pic.twitter.com/QeQ8zqbFtR
— ᴊᴀʏɴᴇᴇʟ ʀᴀᴍᴊᴇᴇ ????♀️????????????????♂️ (@jramjee) December 23, 2020
can’t stop laughing that nobody in the comments can even figure out the title lmao
— Jacob’s Ladder is a Christmas Movie (@sexyfacts4u) December 23, 2020
Clearly, AppleTV+ are setting up Cherry as a serious awards contender in many of the major categories, and if screeners are being primed to get sent out, that means we surely can’t be too far away from the first full-length trailer, especially when the movie is set to debut in theaters on February 26th before heading to Apple’s in-house platform two weeks later. And despite the strange poster, it’s certainly shaping up to be a must-see.